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Marketing and product representation

H&W Communications has more than ten years' experience supporting the entry of European organisations and products into the Chinese market. We have particular expertise in the marketing of luxury products, especially those offered by the tourism sector.

We have all the resources needed to represent a product in China: well-established networks in Chinese media, government and industry; an intricate understanding of the market for high-end products in China and proven techniques for brand development.

Our services in this field include: development of marketing and advertising strategies, press relations management and monitoring, promotion and lobbying.